Project Regen

Dating back to the 19^th century and steeped in Irish history, Prumpelstown Estate has been farmed conventionally for generations. In 2020, it saw the beginning of the transition to regenerative farming and the modelling of the Project Regen approach.

Nurtured through Project Regen, Buitelaar Group’s long-term farming commitment to creating positive environmental impact through regenerative agriculture, Prumpelstown Estate beef has been carefully reared with the planet and a sustainable farming future in mind. Through documenting and sharing the learnings of our journey, Prumpelstown Estate acts as a key knowledge transfer mechanism, inspiring other farmers to change their mindset, adopt new ways of farming, learn from our mistakes and help reverse climate change.

The integration of cattle allows for humans, animals and plants to thrive harmoniously in a circular system approach. Creating nutrient-dense foods, strengthening our crucial soils and increasing biodiversity, the resulting complex ecosystems help to better facilitate carbon sequestration; just one of the regenerative factors contributing to a healthier environment.

Grazing on tasty and nutritious Multi-Species Swards that provide a diverse mix of grasses, legumes, and other plants, our cattle are fed a rich salad bowl of herbaceous goodness every day. By ‘migrating’ pastures regularly, the herd benefits from constant access to fresh, nutritious forage, allowing for optimal nutrient ingestion from the sward, while also promoting healthy preservation of the grasses for the next planned rotation.