About Us
Established in 1922, with over 100 years and five generations of success behind it, the Buitelaar Group specialises in providing sustainable, higher welfare beef supply chain solutions.
The business, as it is today, was built from the ground up by CEO, Adam Buitelaar, who is particularly passionate for helping generate sustainable futures for the coming generations of family farmers. This passion has seen the Buitelaar Group become a highly influential voice in our industry and an advocate for knowledge transfer across cattle farming.
Furthermore, by working in partnership with family farmers, we are committed to producing excellent, higher-welfare pork that is farmed symbiotically with nature. Bred for superior eating quality, our pigs are farmed within circular systems, with feed produced onsite and farmyard manure incorporated back into the arable land, strengthening key ecosystems
The Buitelaar’s passion has governed the development of a strong and enthusiastic team whom all share the same core family values that set us apart as a conscientious leader in cattle integration. Our unique attributes, expertise, and proven track record of delivery across the chain and all supporting divisions ensures superior end products, excellent quality customer service and the confidence of a trusted and traceable farming connection.
Having seen rapid expansion into Europe, our Head Office remains nestled in Ireland’s County Kildare countryside, not far from Adam and Clare Buitelaar’s family home. This strong growth over the years, has led to further diversification through maximising the value of the chain’s by-products. This includes the development of our pet food, raw materials and hides and skins divisions across European offices.
Our longevity and award-winning reputation are highly reflective of our innovative and forward-thinking approach to all aspects of the chain, in addition to the importance we place on supporting the supplying farmer and simultaneously delivering value to the end user.
Our Awards
We are proud of the recognition we have received for our commitment to the highest possible welfare standards in our supply chain which aids our goal of delivering a top-quality finished product to our customers.
TWO STAR
Great Taste Awards 2023
THREE STAR
Great Taste Awards 2023
BEST BEEF PRODUCT
Meat Management Awards 2022
BEST RED MEAT PRODUCT
Meat Management Awards 2022
SILVER AWARD
The World Steak Challenge 2022
The Good Calf Award
Compassion in world farming awarded to Morrisons / Buitelaar supply chain 2020
Dairy Ambassador of the Year
The Cream Awards 2019
Meat Industry Awards 2019
Meat Management Industry Awards 2019
The Good Calf Award
Compassion In World Farming Awarded To Morrisons / Buitelaar Supply Chain 2019
Supermarket Supply Chain Partnership of the Year
The Grocer Supermeat & Fish Awards 2018
Our Team
Annabel Palmer
Head of Group Marketing
After graduating from Harper Adams University, Annabel travelled Australasia, incorporating 6-months work in 2018 on a remote Australian cattle station. Joining Buitelaar in January 2020 as Commercial Assistant, Annabel now heads up the Buitelaar Group Marketing team.
Oliver King
Head of Group Meat Sales
Prior to university, Oliver completed his work experience in Buitelaar’s livestock department in Ireland. Following his degree and time in industry becoming a Chartered Surveyor, Oliver re-joined Buitelaar permanently in 2013 in the UK Meat Team. After more than a decade with the company, Oliver’s role is now Head of Group Meat Sales, overseeing the UK pork and beef production and sales.
Adam Buitelaar
CEO
Adam comes from a farming and meat family who moved from Holland to England in 1978, Adam has always been in the agriculture arena, his working career has been spread over 4 countries and has ranged from calf rearing to selling meat.
Joe Mannion
Managing Director
Joe has a wealth of industry expertise, inclusive of 14 years working for Morrisons Supermarkets. In the latter years of his career with Morrisons, Joe was the ‘Category Director of Meat and Livestock procurement’, and prior to this, the ‘Head of Livestock and External sales’. Joe is an advocate for supporting our customers, suppliers, and partners, developing solutions-based sales.
