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Content Marketing Executive

Detail

Do you want to work as part of an enthusiastic, fun and knowledgeable team? Buitelaar is a fast-growing, multi-award-winning business providing sustainable, higher welfare beef supply chain solutions with additional divisions of pet food, raw materials and hide and skins.

Joining Buitelaar at a very exciting time in our business development, you’ll be adding to a young, fun and fast-paced Marketing team. As a Content Marketing Executive, you will be a pivotal cog in assisting the successful positioning of our overall marketing activities.

We’re looking for a self-motivated, highly creative, and detail-orientated individual to be responsible for providing administrative support and assist the rest of the marketing team in a variety of different duties.

Key responsibilities:

  • Manage social media pages, posting regular signed off content that adheres to our strategy
  • Support Digital Marketing Manager in social media reporting, including social listening and keyword research
  • Gather a variety of on-farm content such as videos, photography, testimonials, interviews etc. on a regular basis
  • Keep up to date with the latest trends, highlighting key industry dates we should be contributing to
  • Create clear, on message written copy to promote our brands and a wide array of products, services in the form of sales materials, blogs, press releases, website copy, social media, and email marketing etc.
  • Create eye-catching and effective graphics for social media and email marketing campaigns as required
  • Assist in launching new campaigns, including competitions for different channels
  • Assist in developing the marketing content plan and bring new content ideas to life
  • Submit creative and new ideas to enhance and grow the Group’s brands
  • Assist at open days, shows and other events as required (this will also include updating social platforms and creating stories on the day)
  • Day to day admin to include merchandise management, website updates etc.
  • Assisting other members of the marketing team in various other duties
  • Understand the company’s policies, vision, messages, and goals and how our marketing contributes towards the delivery of them.

Candidate profile

  • Have a minimum of a year’s marketing experience
  • Degree in marketing, business, agriculture, English, Journalism or related field
  • Basic understanding of SEO within content marketing & user search intent
  • Experience of interviewing with and without camera work
  • Basic understanding of social listening and keyword research
  • Exceptional written and verbal communication skills
  • An ability to adapt tone of voice suited to different audiences
  • Creative individual with a good eye for design
  • A self-starter and self-motivated individual
  • A creative thinker with good time management and organisation skills
  • A proven ability to work well under pressure and in a fast-moving environment
  • A proven ability to handle multiple projects and campaigns
  • A thorough and diligent proof-reader
  • An understanding, passion and appreciation for agriculture is required – experience in the cattle industry is a favoured bonus

Desirables

  • Confidence in public speaking
  • Confidence in utilising a vlogging camera
  • Experience with Adobe Creative Suite, including Premiere Pro, Photoshop and InDesign
  • Understanding of content SEO optimisation

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