Preparing for our 100th year

Name: A Digital
Price range: $

As the UK’s largest integrated beef supply chain, Buitelaar Group has seen explosive growth and significant investment and development since the opening of the first calf collection centre in 2013. In more recent years, the business has seen the addition of wider divisions such as our Dutch offices, Hides & Skins, Pet Food and Raw Materials.

We’re excited to announce the launch of our company rebrand, which will see a gradual roll out throughout 2021.

What’s changed?

Established in 1922, the company has five generations of considerable success behind it and as such maintains core family values at its heart. Although these values remain unchanged, we felt it was time for a fresh, new look to reflect our innovative and forward-thinking approach to all aspects of the supply chain.

CEO, Adam Buitelaar says:

“The distinctive ‘Flying B’ branding of the company has represented the Buitelaar Group since 1922, seeing the company overcome many hurdles and celebrate many achievements, however, it was time for a face lift to mirror our innovative and reactive culture, but not forget our strong and successful heritage.”

Having heavily invested in research and development and boasting a team with a wealth of knowledge and experience, we have become a strong voice within our industry, helping to drive positive change for the future of agriculture, whilst working hand in hand with our farmers.

In addition to our new branding, you will also find a new website incorporating the supply chain and the supporting and additional divisions that are lesser known within the group. We expect this new platform to inform, educate and become an area of support for both farmers and all supply chain stakeholders alike.