Reflecting on a Successful Week for Buitelaar Meat at Anuga 2025

Reflecting on a Successful Debut at Anuga 2025

The Buitelaar Group were proud to exhibit at Anuga 2025 in Cologne, Germany, the world’s leading food and beverage trade fair, bringing together thousands of professionals from across the global meat industry. The exhibition provided a valuable opportunity for our Meat Team to connect with partners old and new, share our unique story, and highlight the integrity and consistency that underpins the Buitelaar Group integrated supply chains.

Showcasing Quality from Farm to Fork

At our Buitelaar Group stand, our team discussed our high-welfare British and Irish beef and rosé veal, produced through our fully integrated supply chain. Every stage, from genetic selection to processing and marketing, is consistently managed with precision and transparency, ensuring the consistent quality our customers know and trust.

With the ability to guarantee product integrity and supply reliability, we were proud to demonstrate how our approach meets the growing demand for responsible meat with consistent eating quality, across the globe.

A Platform for Collaboration and Education

Also exhibiting at Anuga under our regeneratively farmed meat brand - Prumpelstown Estate - the event offered the perfect setting to engage in forward-thinking and educational conversations about the future of meat production.

From sustainability and carbon reduction to the role of welfare in driving product quality and nutritional density, it was encouraging to see how closely our values align with those shaping the industry’s direction.

Our Commitment to Consistency and Integrity

At the heart of the Buitelaar approach lies a simple promise: to do what we say, and do it well every time.

Built on long-standing partnerships with dedicated farmers who share our values, we prioritise higher animal welfare, transparency, and sustainability, ensuring the consistency our customers rely on and the integrity they expect.

These principles continue to guide our growth as we expand our international presence and strengthen our position within the premium meat sector.

Looking Ahead

We’d like to extend our thanks to everyone who visited our stand, shared insights, and discussed opportunities for collaboration.

Additionally, we’d like to thank the teams at AHDB and Bord Bia for all of their support throughout the event and in supporting us enter new markets.

Finally, thank you to our team, whose passion, professionalism, hard work and unique Buitelaar team spirit ensures these events are standout every time!

As we look ahead to the next chapter, we remain committed to delivering exceptional quality and building trusted relationships that stand the test of time.