Skip to Main Content

Longhorn Society members visit one of Buitelaar's most progressive Rearer Finishers

IMG 2450

Back in November, Buitelaar were delighted to welcome The Longhorn Society Midland and Northern Group to visit one of one of their most forward-thinking and regenerative rearer finishers, Ed Riley, who is based in Church Stretton, Shropshire.

Society members were able to see Longhorn X cattle at various stages of their development from rearing calves which arrive on farm directly from one of the local collection centres, right through to finishing cattle which are achieving 1.0kg – 1.1kg per day daily live weight gain.

Playing an instrumental part in promoting and aiding the growth of a breed that has previously sat on the rare breeds list, Buitelaar selected the Longhorn for the highly desirable traits which fit across all areas of the supply chain. It is the undeniable suitability and high premiums offered at both ends of the chain that have seen the breeds awareness rise and demand rocket.

Oli King Buitelaar Group Meat Sales Manager, attended on behalf of Buitelaar Group and said,

“From a personal perspective, it is great to be out on farm and be able to see the cattle out happily grazing in their natural environment. However, from a sales perspective, days like these are so important for the transparency and integrity of the business, allowing us the tools to ensure we are maximising the end value of the animal and in doing so ensuring that each part of the supply chain is profitable for not both us but our suppliers too.”

Working closely with suppliers has always been imperative to ensuring the business' core values are shared throughout the supply chain. It is the unwavering commitment of each and every part of the supply chain that has lead to numerous awards such as Best Red Meat Product, Best Beef Product & Silver in the World Steak Awards in 2022.

This passion has resulted in a nutritious and delicious end product which supports a lower input model, with high welfare and environmental credentials which continue to challenge the status quo of similarly high yielding beef animals.

For a full roundup of the days events please see below:

The Longhorn Issue 2 Nov 2022 high res Page 25
Find out about our Bed & Breakfast Contracts here